Franchisee Spotlight: Stephan Swafford of Right at Home

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Franchisee Spotlight: Stephan Swafford of Right at Home
Franchisee Spotlight: Stephan Swafford of Right at Home
After spending 27 years in telecommunications, Stephan Swafford decided that it was time to go into the people business and was thrilled to join the Right at Home team near his home in Augusta, Georgia, to help provide a service locals can count on.

Originally from Columbia, South Carolina, Stephan Swafford recently acquired the Right at Home in North Augusta after the previous owners retired after 12 years in business.

Swafford is a former Augusta, Georgia, local and recently moved back after living out West for five years. Before he moved, he was a member of the board of directors for the Columbia County Chamber of Commerce and worked in management at Verizon Wireless. Looking to get into business ownership and move back to Augusta, Swafford searched for opportunities where he could combine his strong business acumen with his passion to help people. By taking over the local Right at Home, he hopes to alleviate the stress and worry that comes with handling care for aging loved ones. 

What were you doing before you chose to open a Right at Home?  

I worked in telecommunications for 27 years, the last 22 of those being for Verizon Wireless. I managed multiple retail locations and did indirect sales. I thought owning a business would be a good next step and I wanted to help others and get them where they wanted to be. I am originally from South Carolina, and we wanted to get close to family and get involved with something that was meaningful. Right at Home was a great fit.

Why was Right at Home the right brand for you?

I was looking at different opportunities, and thought about going into business for myself. I saw an opportunity in Augusta after looking at other cities and I was glad it was close to home. I investigated the brand because I don’t have a background in healthcare. Right at Home has a great history in this industry and their corporate office is great and they care about the people. It’s all about people. It’s not a product that we are selling, it’s people caring about people. You don’t have to be an expert in healthcare to be an expert in people. There’s definitely a need for our services. This company provides solutions people are looking for that they may not have without us

What were your perceptions of franchising before starting the process?

I had a negative connotation on franchising because I thought it was nothing but the fast-food industry. But in this industry, in-home healthcare, you have more control. Right at Home helps you and gives you support, but you still feel like a small business. I don’t think people realize it’s a franchise. They know that we are insured and that we care. It also helps to have the brand to stand behind you for creditability

What do you hope to accomplish with Right at Home?

I want to appreciate people and know the value that they bring, and be thankful for all that they help me with. It’s about helping people develop and creating a great work environment. They are a part of this and we are a team that works together and helps each other out. You learn early on in managing, you can make it your way, their way, or our way. In the end our way is always the best way. 

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